Friday, March 13, 2009
Diesel's Five on Fifth (NY)
How PoMo! The guerilla makreting for Diesel, titled "Five on Fifth" allowed passers-by to witness intimate dinner parties of famous New Yorkers. A new theme is selected each night, with a club night featuring key dj's like Richie Rich, Kenny Kenny and Patrick McDonald, a sports night with the key players from the New York Giants and then a Fashion night featuring the girls from Ford Models.
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